Benefits

It´s all about exposure

Think of Race-Trax as having a live camera following every boat´s every move on every part of the course, dynamically generating a complete set of race statistics, displaying this information as it happens anywhere in the world and saving the entire record for any post race use. And all with your name on it !

More effectively exploit media

Whatever the nature of the media coverage of an event, the greater the amount and quality of information about the racing there is, the more there is to broadcast, talk and write about and the greater the potential audience.

Increase exposure through highly flexible data distribution

With the power of UHF and the Internet data can be delivered almost anywhere in the exact format required enabling limitless possibilities to maximise exposure of your branding from large screen displays at an event to the web based  Race-Trax 2D Race-Viewer to 3rd party 3D virtual reality web players.

Gain positive association with cutting edge technology

Race-Trax  broadens the appeal of any event to the media, the event hosts, the officials, the competitors and the sailing public by using cutting edge technology to deliver real benefits, all brought to them in association with you.

Improve return on investment and return on objectives

The higher profile and greater exposure Race-Trax gives through more media exploitation and increased spectator involvement are guaranteed to improve ROI and ROO.

Race-Trax - turning sailing into a spectator sport