Overview

Your brand, in the action, as it happens

Race-Trax will provide information as if a live camera was following every boat´s every move.  LIVE! Race information or LIVE! Rankings data can be displayed in an `eye in the sky´ style on sponsor branded pages. No sooner has it happened on the race course than it is broadcast across event screens and on the internet.

Brand Race-Trax with your logo and colours

The Race-Trax interface can be customised to sponsor branding through the use of corporate logos and even `skinning´ the software itself with your corporate livery. This helps increased sponsorship return through dedicated sponsorship pages and more persistent exposure to your brand at a wider variety of touch-points. See some examples here at our Custom Sponsor page. 

Reach a greater audience

Increased event visitor numbers, web site hits and general understanding of the sport will help maximise ROI and ROO.  Race-Trax turns sailing into a spectator sport - spectators that consume brands.

Data Distribution

Race-Trax data can be streamed to the internet in a wide range of formats enabling LIVE! eye in the sky 2D viewing on our own Race Viewer  or directly to a 3D graphics supplier bringing Americas Cup technology to the event with your logo emblazoned on every boat. 

Remote Post Race Review

Race Viewer means your branding will reach a wider audience as competitors, spectators and coaches relive key moments using tracked or logged data. Find out how at our Protest Room. 

Tracker Specification

It all starts with the data. The quality and saleability of the end product, from LIVE complex 3D models to in-depth post race commentary and analysis will be enhanced by the wealth of information in a way that position only data could never do. View here for full Tracker and GPRS specifications.